Another first for Malmo: the “world’s most boring billboard”

Swedish wood protection firm Sioo:x Wood Protection wanted to show how well its product worked so 12 years ago agency Stendahls made a billboard out of coated wood (from its CEO’s deck) and, um, just left it there. Creating the world’s most boring billboard.

Environmentally friendly too it seems.

Who said nobody made long-running campaigns any more?

MAA creative scale: 7.

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