French agency HumanSeven is producing some interesting stuff and here it is for new French dive watch brand Octopus.
There’s lots of water, an octopus and a watch.
A while back Dave Trott mused about “content,” saying he didn’t know what it was and neither did its supporters. It’s something in a box or other container, he said, ie stuff. The point was distribution rather than an idea.
Suppose this could drop into the content box but it’s beautifully done.
MAA creative scale: 8.