Does Monoprix’s “worst song in the world” hit right note?

UK retailers and agencies do family-centric “dramas” in their advertising, the French are a little more adventurous.

Here’s Rosapark for Monoprix, hymning the benefits of hands-free delivered shopping, via “the worst song in the world.”

Very good but…

Are you going to listen to two and a half minutes of the above din to get to the message?

Good acting and direction from Traktor.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Monoprix’ advertising is generally excellent, and emotionally driven. The length question is a good one. Doesn’t this open up the debate about where you see this? If it’s at the cinema you probably don’t have a choice. On Facebook you’d probably give up pretty quickly. I watched it on youtube, like most people in the industry…

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