UK retailers and agencies do family-centric “dramas” in their advertising, the French are a little more adventurous.
Here’s Rosapark for Monoprix, hymning the benefits of hands-free delivered shopping, via “the worst song in the world.”
Very good but…
Are you going to listen to two and a half minutes of the above din to get to the message?
Good acting and direction from Traktor.
MAA creative scale: 8.
Monoprix’ advertising is generally excellent, and emotionally driven. The length question is a good one. Doesn’t this open up the debate about where you see this? If it’s at the cinema you probably don’t have a choice. On Facebook you’d probably give up pretty quickly. I watched it on youtube, like most people in the industry…