Sony opens a window into New Zealand for new TV range

For decades now Sony has been producing seemingly superior TVs, only to have them copied by lower cost rivals.

Here’s another the (wait for it) Sony Bravia 4K HDR OLED AF8 television range. No idea what OLED signifies but Sony says it has four times the detail of full HD. It’s also got Android TV which means you can access all sorts of stuff and also use it for gaming.

DDB Berlin is on the case with director Ben Tricklebank, shooting a ‘window into daytime’ in New Zealand. You sometimes feel that the land of the long white cloud is the land of long grey film trucks these days.

Looks nice though. Game of Thrones might be a test with all that super high def. gore.

A capable job.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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