Kelly’s returns with all-in-Cornish campaign from Isobel

As the sun peeps nervously through the British early summer gloom Kelly’s of Cornwall returns with its diverting all-in-Cornish campaign from agency Isobel for local ice cream maker Kelly’s of Cornwall.

A winning twist on I-do-like-to-be-beside-the-seaside (sometimes). Somehow a Magnum wouldn’t be the same.

MAA creative scale: 7.5.

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