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New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that…
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Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot…
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Simon Francis: when is the right time to call a (costly and disruptive) media agency review?
Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft…
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Nick Baughan of Maxus: seven questions smart clients should ask media agencies in the pitch process
Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here…
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Ian Maynard of network: why production specialists are joining the client top table
Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients…
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More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?
***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with…
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WPP’s GroupM launches new media unit Modi – but is it new or the same old (new) ‘Math Men’ stuff?
WPP’s GroupM media business, which is making a fairly good stab at taking over the media world, has announced another…
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Paul Vallois: is it time to view procurement people as partners rather than obstacles?
Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their…
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Michael Lee: what clients and agencies are missing with the demise of the Three-Martini Lunch
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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