Tag Archives: advertisers

Ian Maynard of network: why production specialists are joining the client top table

Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients are changing their agency line-ups to ensure faster and more efficient support services on high-volume accounts.   One thing that ...

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WPP’s GroupM launches new media unit Modi – but is it new or the same old (new) ‘Math Men’ stuff?

WPP’s GroupM media business, which is making a fairly good stab at taking over the media world, has announced another new venture: this one’s called Modi Media and purports to encompass the following groovy new media things you need to ...

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Paul Vallois: is it time to view procurement people as partners rather than obstacles?

Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their traditional foe, client procurement departments. At a recent conference, Coca-Cola Europe’s marketing procurement chief Jane Dormer spoke about the need ...

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Scam ads are becoming a global business say critics

This business of ‘scam’ ads; doctored versions of  bona fide ads or ads specially made to enter awards, seems to be a rather bigger and more widespread affair than we thought. We all know the case of the JWT India ...

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