Tag Archives: advertisers

WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

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Michael Lee: is it time for clients to show at Cannes?

I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few days at the Cannes Festival of Creativity recently. This year, it was bigger than ever, some say too big. (I ...

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Joe Pytka on clients, talent and his Lion of St Mark

Cannes 2014: The Cannes festival used to just house creative people – now everybody comes. This was the observation of directing legend Joe Pytka (left) who has been coming to the festival for the past 25 years. This year he’s ...

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Gunn Report chooses its runners and riders for Cannes

The Gunn Report has come up with its runners and riders in its annual ‘sweepstake’ list of the more likely contenders for the Film Grand Prix at this year’s Cannes. And here it is. You can see all the ads ...

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Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...

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New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.

Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that minor in years to come and – according to a new report from the IPA – it’s time advertisers woke ...

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