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Advertisers
True&North’s David Clayton: take your creative idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea…
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Advertisers
WFA: more clients satisfied with agencies – media agencies questioned and digital going up
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA…
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Advertisers
Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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Advertisers
Rob Bellass of UM: rethinking and retaining client relationships in a world of temptations
One of the few certainties in agency life is that, at some point, a favourite client will leave you. As…
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Advertisers
Sainsbury’s ad furore masks advertisers’ real problem – the growing opposition to corporate mendacity
The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if…
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Advertisers
WFA says client/agency briefing is getting (a bit) better
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of…
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Advertisers
Michael Lee: is it time for clients to show at Cannes?
I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few…
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Advertisers
Joe Pytka on clients, talent and his Lion of St Mark
Cannes 2014: The Cannes festival used to just house creative people – now everybody comes. This was the observation of…
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Advertisers
Gunn Report chooses its runners and riders for Cannes
The Gunn Report has come up with its runners and riders in its annual ‘sweepstake’ list of the more likely…
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