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News
No surprises please. House 337’s new bank switch campaign
House 337 is still battling on despite a steady loss of talent and clients. One of its biggest accounts, Santander,…
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News
A threesome with Santa? Fussy deodorant gives you a get-out Claus
Fussy is a brand that’s good at getting noticed and a limited-edition Santa scent for Christmas is an indisputably clever…
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News
Apple makes hearing aids cool in Christmas tear-jerker
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for…
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True&North’s David Clayton: take your creative idea on a near-death experience
Even in the age of AI, our industry lives and dies by its creative ideas. But if a big idea…
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Advertisers
WFA: more clients satisfied with agencies – media agencies questioned and digital going up
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA…
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Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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Rob Bellass of UM: rethinking and retaining client relationships in a world of temptations
One of the few certainties in agency life is that, at some point, a favourite client will leave you. As…
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Sainsbury’s ad furore masks advertisers’ real problem – the growing opposition to corporate mendacity
The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if…
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Advertisers
WFA says client/agency briefing is getting (a bit) better
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of…
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