Tag Archives: advertisers

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up ...

As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates of inflation seen in years and tough times are ahead according to the daily headlines. C-suite are openly discussing their ...

One of the few certainties in agency life is that, at some point, a favourite client will leave you. As with any relationship, this can be an emotional experience. Tears will be shed, feelings will be hurt and yet, eventually, ...

The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few days at the Cannes Festival of Creativity recently. This year, it was bigger than ever, some say too big. (I ...

Cannes 2014: The Cannes festival used to just house creative people – now everybody comes. This was the observation of directing legend Joe Pytka (left) who has been coming to the festival for the past 25 years. This year he’s ...

The Gunn Report has come up with its runners and riders in its annual ‘sweepstake’ list of the more likely contenders for the Film Grand Prix at this year’s Cannes. And here it is. You can see all the ads ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...