The formidable trio of H&M, David Beckham and adam&eveDDB are back with a Modern Essentials ad. That’s the easy bit. This online film (presumably, at two minutes and fifty seconds) finishes then repeats itself – just as the people in ...
Read More »Adam&eveDDB debuts ‘Good Thinking’ for Aviva
Last year Aviva launched its Drive app which tests your driving so that, maybe, you can get a discount on your car insurance if you’re not a danger to other road users – or a likely cost to Aviva. As ...
Read More »Three big questions that will engage adland in 2016
Before we embark on concrete predictions for 2016 (next week) it’s worth looking at three of the issues in adland and beyond likely to arise next year. 1/ Adam&eveDDB. It may not be the biggest UK agency by billings (that ...
Read More »BBC poaches adam&eve creative stars for another effort at in-house agency
You do sometimes wish the BBC would make its mind up. A decade after unloading BBC Broadcast Ltd – which became the highly valuable Red Bee Media, now owned by Ericcson – it’s having another go at an in-house agency ...
Read More »Godzilla versus King Kong: Sainsbury’s/AMV challenge John Lewis/A&E for top Christmas ad spot
They may be fellow Omnicom siblings and, therefore, the best of friends but one should never under-estimate the rivalry ‘twixt AMV BBDO and adam&eveDDB, likely to be the UK’s top two agencies by billings when the numbers are counted at ...
Read More »Is Temptations another Christmas winner from A&E?
Mars Pedigree’s Temptations are North America’s favourite cat treat, it seems, but the UK’s adam&eveDDB is the agency. This new campaign, ‘Say sorry for the holidays,’ runs on TV in North America and online. The Elton John school of warbling ...
Read More »Harvey Nicks and adam&eveDDB maintain iron grip on Christmas prezzies nightmare
Christmas presents you don’t want are the theme of many ads this yuletide (Currys PC World, Lidl maybe) but the genre was minted by adam&eveDDB two years ago in its Cannes multi-award winner for Harvey Nichols, ‘Sorry, I spent it ...
Read More »Adam&eve and John Lewis risk all on a moon landing
Has John Lewis smashed Christmas again? It does have the man on the moon, a girl who befriends him and Oasis’ ‘Half The World Away’ by Norwegian warbler Aurora Aksnes. And most of the ingredients that have created a whole ...
Read More »Hyperactive Waitrose launches A&E Xmas broadside
We observed earlier that there was often a bit of dark in adam&eveDDB’s Christmas ads. There isn’t much of that here in its second offering for Waitrose (although winter looks satisfyingly cold), following hard on the heels of its autumn ...
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