Halifax has been regaling us for years with not-so-heavenly choirs hymning the praises of its various offers. It was probably quite hard to change the theme to something more adventurous as the bank (now owned by Lloyds) recovered from the ...
Read More »Waitrose challenges rivals down on the farm in new adam&eve spring campaign
Waitrose is currently live streaming its very own farm on YouTube; raw material for adam&eveDDB’s spring TV campaign with the theme: “everything we do goes into everything you taste.” Bet they were cursing the lack of sunshine. Here’s the free ...
Read More »Adam&eveDDB unveils Foster’s ‘Good Call’ follow-up with dry cleaner Tom ‘For the Thirsty’
Last year we waved goodbye to Foster’s’ multi-award winning ‘Good Call’ campaign from adam&eveDDB featuring ockers Brad and Dan. This was followed by a new ad, ‘Why the hell not?’ which looked like a new campaign but now Foster’s is ...
Read More »FT tries to follow famous ad campaign with adam&eve’s ‘Make the right connections’
It’s a testimony to the power of advertising, I guess, that some old campaigns seem to stick around for ever – to come back to haunt other agencies who have a go at it. Back in 1982 Ogilvy produced ‘No ...
Read More »Lloyds takes its next step in adam&eve brand debut
Banks are pretty keen on journeying through life at the moment – or telling us that we’d better have them handily by our side when we do. Hardly surprising when most of leave our accounts where they are for decades, ...
Read More »RKCR/Y&R wins Premier League against adam&eveDDB
RKCR/Y&R has won the UK Premier League account, probably the most high profile new account to come on the market in years. Almost as sweet for the WPP-owned agency is the fact that it beat adam&eveDDB in the final round. ...
Read More »Matt Williams: why agencies need to abandon the transfer market and grow their own talent
One of the agencies I’ve always admired is Albion. It’s a bit more interesting than your traditional advertising shop. A lot of that is because of the company it keeps. It’s always operated comfortably in both the tech world and ...
Read More »H&M’s David Beckham by adam&eve: bold and confident but a touch perplexing
The formidable trio of H&M, David Beckham and adam&eveDDB are back with a Modern Essentials ad. That’s the easy bit. This online film (presumably, at two minutes and fifty seconds) finishes then repeats itself – just as the people in ...
Read More »Adam&eveDDB debuts ‘Good Thinking’ for Aviva
Last year Aviva launched its Drive app which tests your driving so that, maybe, you can get a discount on your car insurance if you’re not a danger to other road users – or a likely cost to Aviva. As ...
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