Families come in all shapes and sizes these days we know – weekend dads, two dads etc – but it’s still brave to put this aspect of life centre stage.
Which is what McCain and agency adam&eve/DDB do here.
Then (you’ve guessed it) we learn that it’s a good job we still get together for meals.
Could hardly be done better even if the brief’s the script.
Which means – MAA creative scale: 9.
It’s been a quiet year from A&E so far. Is it gearing up for one its celebrated late runs?