Adam&eve hits stride with families reality show for McCain

Families come in all shapes and sizes these days we know – weekend dads, two dads etc – but it’s still brave to put this aspect of life centre stage.

Which is what McCain and agency adam&eve/DDB do here.

Then (you’ve guessed it) we learn that it’s a good job we still get together for meals.

Could hardly be done better even if the brief’s the script.

Which means – MAA creative scale: 9.

It’s been a quiet year from A&E so far. Is it gearing up for one its celebrated late runs?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.