Adam&eve sends Fosters to rescue the roasting Poms

One of the strengths of adam&eveDDB is that it’s not afraid to do the obvious, when that’s the obvious thing to do.

So Fosters came from Australia – originally – and the Aussies like nothing better than roasting the Poms at cricket.

As here, only William and Ralph Foster rise to the rescue of the English team.

Many Aussies regard Fosters as an awful ersatz brew these days – but it’s not aimed at them.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. Ironically, down here in Australia, I can’t watch the video.
    (The other irony is that the Foster brothers were actually American).

  2. @Shanghai61: Get a VPN then.