Technology
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Facebook ‘hate’ ad boycott gathers steam
The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a…
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IPG’s Magna forecasts 7.2% dive in global adspend, offline media taking the biggest hit
IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a…
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Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens
Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in…
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WPP strengthens online hand with “kidtech” privacy deal
People are flooding online: 40 per cent of new users are said to be children (which presumably means means that…
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Sorrell’s S4 presses on with world growth despite crisis
Sir Martin Sorrell’s S4 Capital is still on the takeover trail (or ‘merger” as it prefers to say) amid the…
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MSQ partners with Brave Spark for full service production
Marketing group MSQ Partners is boosting its content offer via a deal with production agency Brave Spark. As part of…
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Talon is #SendingLove across the world in biggest user-generated Out of Home campaign
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification…
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Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain
With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about…
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Walgreen Boots Alliance reviews global business at WPP
Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes…
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