Technology
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Now WPP merges Grey into digital network AKQA
There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey.…
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Sorrell’s S4 Capital closes gap on giants Accenture and WPP
Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on…
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L’Oreal and Virtue launch first virtual make-up range
A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature…
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WPP keeps its head above water in Q3 – now CEO Read needs to move towards positive territory
WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in…
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Is Biden winning the presidential psychology battle?
Elections are good news for polling companies and others occupying the murky waters of research-based prediction, but dangerous too. What…
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Mirriad brings brands back from the dead for Halloween
In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a…
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Syzygy wins Deliveroo global digital task
Syzygy, part-owned by WPP, has won Deliveroo’s organic perrormance and global SEO business following a competitive pitch. Dlieveroo is also…
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Wunderman Thompson hires strategy chief Sid McGrath, brings back Quality Street
Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years…
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FirmDecisions breakaway joins rival consultancy MediaPath
More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy,…
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