Technology
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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Dentsu International is first ad holding company to announce across-the-board job losses
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly…
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Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
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Goddard steps down at Ocean after decade of OOH expansion
Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out…
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WPP bids for remaining shares in loss-making WPP AUNZ
WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ.…
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How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
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WPP merges Geometry into VMLY&R to create new global ecommerce company
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce,…
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Paul Domenet: Pfizer’s vaccine may save the world from Covid – but what should we call it?
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a…
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