Technology
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Publicis wins L’Oreal China media business, takes Out of Home out of Dentsu’s Posterscope
L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there…
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TVSquared’s Marlene Grimm: how to make the most of free-to-use video on demand
Streaming services have driven the transformation of TV, with free-to-use ad-supported video on demand (AVOD) platforms playing a vital role…
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S4 Capital kicks off 2020 with two new agencies in the US
Is this an augury for 2021? As the business world struggles to get back to something like normal in the…
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Barclaycard reveals 2020 consumer spending winners and losers – florists bloom
Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1%…
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WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
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Coca-Cola launches giant $4.2bn creative and media reviews
Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in…
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