Technology
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Waitrose digital-first loyalty scheme collapses in ruins
That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free…
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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Next 15 ties up ODD deal for Engine UK – yet another home for fabled WCRS
Tech-based marketing group Next 15 is acquiring of Engine UK from Lake Capital in the US for £77.5m, £20m or…
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Ukraine: it’s time for the ad holding groups to get off the Caviar Express
So far all we’ve had from the big ad holding companies on their response to the Russian invasion of Ukraine…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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Media Marketing Compliance’s Jane Dormer: audits not aggro must be the mantra for 2022
Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so…
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Ukraine: have the social networks risen to the challenge of Putin’s war?
On the face of it, yes. Meta’s WhatsApp has been the main means for people in Ukraine and, as crucially,…
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M&C Saatchi sets Waitrose off on road to ruin
There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite…
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WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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