Technology
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Jane Austin: work with activists and be more like Colleen – five Cannes commandments
Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we…
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George Parker: everything is screwed… yes, everything.
Here in the US, with the overthrowing of Roe V Wade by the Fascist Supreme Court, many agencies and holding…
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Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity…
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Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights…
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Croud wins Jigsaw digital marketing
British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s…
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Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be…
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New ad documentary paints an angst-ridden picture of an industry searching for a role
Is one of the problems with adland that it has too many idealists? Or idealists are inclined to join it…
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Dentsu in India adds to Grand Prix haul as more Cannes winners announced
Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B…
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