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British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.
Jigsaw restructured after a CVA in 2020, closing some stores.
Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury fashion industry – they seemed to understand our challenges implicitly. Over the last two years the brand has taken great strides in maturing our online presence and creating a single customer view.
“But we knew we needed an agency partner to, not only help take us to the next level – but to also push the boundaries on what we could achieve as a brand and look at widening our bullseye customer demographic as the growth of online has opened up so many more opportunities to us.”
Croud client strategy director Caroline Buckingham says: “Jigsaw has a great product and laid an impressive foundation of quality first party data for us to work with. Our main focus will be then integrating this into digital, and implementing a robust testing roadmap, to expand Jigsaw’s market share in the UK.”
