Technology
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Wunderman Thompson global CCO Bas Korsten: my Top Tips for Cannes
Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate…
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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McCann “de-ages” Messi for Mastercard
Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having…
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Sam Sturgeon: three strategies for protecting brands during a cost of living crisis
Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating…
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M&C Saatchi back in play as share prices stutter
The M&C Saatchi share price isn’t helping the M&C board and preferred suitor Next15, sinking below 200p which makes rival…
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Another Jubilee winner/Hoffman on ad tech fraud
The Queen’s Platinum Jubilee has come and gone – with surprisingly few mishaps, even the weather was (relatively) kind –…
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Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
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8 eLearning myths you should ignore
In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every…
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Next 15 in surprise £310m swoop on embattled M&C Saatchi
We thought another bidder might be circling M&C Saatchi as it batted off Vin Murria’s takeover bid but didn’t expect…
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