Technology
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WPP’s creative agencies lag Publicis Groupe in billings stakes – and Chime
The Campaign/Nielsen annual billings tables still give the most reliable guide to agency fortunes (albeit partial because of digital) and…
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Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre
Building on the success of DeepScreen®, spectacular 3D illusions which elevate out of home brand experiences, Ocean Outdoor has launched…
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Dentsu and OOH Capital form long-term global strategic partnership
Dentsu International and OOH Capital, the specialist Out of Home advisory consultancy, have launched a commercial partnership focused on delivering…
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Back Market makes UK ad debut with tangled tech monster
We’re all used to seemingly disposable tech but it’s interesting that some people anyway are turning away from it, with…
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Can EssenceMediacom’s revamped Creative Futures bring media and creative back together?
Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a…
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WPP doubles down on influencers with Obviously buy
WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of…
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WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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