Technology
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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Gus Nisbet of MassiveMusic: how generative AI can make – or mar – sound connection
Keeping up with the latest cutting-edge technology is part and parcel of being a tech ‘giant’. So it’s unsurprising when…
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Interbrand names 2023’s breakthrough brands
Consultancy Interbrand has named what it calls the 30 most innovative brands in its new Breakthrough Brands Report, partnering with…
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Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding”
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this…
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Jane Austin in Cannes: creativity under fire – but a richly-deserved Film Grand Prix for CALM
Cannes week has ended and the AI backlash is already in full swing. Maybe it’s the collective hangover, but along…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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Jane Austin in Cannes: brands should be obsessing over hard-hit consumers, not AI
Contrary to what many of the big players at Cannes Lions would have you believe, the industry’s biggest problem isn’t…
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Ocean Outdoor and Toyota (GB) roll out Special Olympics World Games coverage
Special Olympics GB fan zone opens at Westfield London. As more than 80 British athletes assemble in Berlin for the…
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Jane Austin in Cannes: why Twitter isn’t doing the hard sell at Cannes this year
The big tech players storming Cannes want us to forget all about the mass layoffs they made this year and…
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