Technology
-
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
Read More » -
Sanofi goes the extra mile for new sonic identity
We all know that sound is important in ads and now there’s more focus than ever on so-called “sonic identities,”…
Read More » -
Ocean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to…
Read More » -
Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
Read More » -
Ocean Outdoor brings Wimbledon Experience to Out of Home with Vodafone
Selected tennis highlights will be shown in 13 UK cities. Ocean Outdoor will present live action from Wimbledon across its…
Read More » -
Next 15 wins four-agency four-year BBC deal
Four Next 15 brands have won a four-year contract to join the BBC’s new Digital Design Services Framework following a…
Read More » -
Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
Read More » -
Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
Read More » -
Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
Read More »