Technology
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Out of Home breaks through 5% barrier says trade body WOO
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5%…
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Sonic branding agency DLMDD adds classical note
Pasha Orleans-Foli, a Next Generation board member of the London Philharmonic Orchestra, is joining sonic branding agency DLMDD from boutique…
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Ocean Outdoor announces group CEO succession
Ocean Outdoor COO and CFO Stephen Joseph will move up to group CEO On January 1 2025, succeeding long-serving Tim…
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Ryan McManus takes lead creative role at WPP’s VML London
WPP’s VML, the world’s biggest creative agency according to the holding company (certainly the most numerous with around 30,000 people)…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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Ocean Outdoor becomes official supplier to London Fashion Week
Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three year agreement…
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Stagwell’s Penn paints a positive picture as growth returns in Q1
Mark Penn’s Stagwell now includes the former MDC, an ad holding company that resolutely failed to make money, alongside his…
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