Technology

Talon Outdoor shows programmatic OOH delivers better results than online channels

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

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M&C Saatchi sets Waitrose off on road to ruin

There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C ...

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WPP’s Hogarth launches 700-strong metaverse army

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

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Next 15 wins $400m ‘stealth’ contract

Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next says its subsidiary Mach49, described as a growth incubator, “has entered into a five-year strategic alliance with a global technology ...

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