Technology

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

Tech-based marketing group Next 15 is acquiring of Engine UK from Lake Capital in the US for £77.5m, £20m or so less than Lake paid a few years ago. Next raised £50m from shareholders to fund the deal. Engine made ...

So far all we’ve had from the big ad holding companies on their response to the Russian invasion of Ukraine is that they’re supporting their staff – Publicis has 350 in Ukraine and WPP 200 although many of them are ...

Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors MediaSense shows there’s still a way to go. MediaSense’s Media 2025 survey shows that just 11% of global CMOs feel ...

Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so when there is a ‘crisis’ or belt tightening, as we have had in recent times with the triple whammy of ...

On the face of it, yes. Meta’s WhatsApp has been the main means for people in Ukraine and, as crucially, in Russia to find out what’s actually going on in the Russian invasion – despite the efforts of Vladimir Putin’s ...

There are more important things going on in the world than the dismemberment of Waitrose, for years the UK’s favourite middle class grocer, but at least now we know who to blame: those shiny happy people at M&C Saatchi. M&C ...

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

Here’s an interesting missive from Next 15, the growth consultancy that may or may not be buying Engine UK. Next says its subsidiary Mach49, described as a growth incubator, “has entered into a five-year strategic alliance with a global technology ...