Technology

TV is key to successful big campaigns says WARC

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

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Hogarth Worldwide: from localisation and adaptation to creative excellence

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...

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CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic

IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI, or at least co-exist with them more comfortably. Now her agency CHI&Partners is launching a ‘Magic & The Machines’ competition ...

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Neil Davidson of HeyHuman: how brands can humanise AI

News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. ...

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Tom Denford and David Indo from ID Comms: how to tackle ad fraud

On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...

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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...

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Tom Denford and David Indo of ID Comms: Facebook gets it wrong again

On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism and analyst work reveals that Facebook’s audience tools are claiming to reach significantly more people than exist in nine major ...

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