Technology
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Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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Record-breaking UK commercial radio sets off into an app-driven future
Digital has won the media share game in the sense that it takes over half the ad market in most…
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WPP reveals more grim tidings from the US, Sorrell’s S4 announces two timely buys
Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former…
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WLT goes back to roots with separate Williams Lea and Tag
Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea…
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Roy Jeans: why the Cairncross Review into news media is a failure of intent and resolution
Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class…
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Click and collect: Spanish agency Shackleton reinvents the agency as an e-commerce platform
Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients…
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Amazon steals march on the world with ‘Vesta’ home robots
Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again…
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Wunderman ECD Abi Ellis & co. pick their Desert Island Ads
In the last two decades Ellis has been a creative director at creative agencies in both London and New York,…
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Lessons from SXSW: Y&R’s Gracie Page on ever-changing martech conferences and where innovators should go next
With a start to the tech year chock-full of big-name events that are just as big a bragging right as…
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