Click and collect: Spanish agency Shackleton reinvents the agency as an e-commerce platform

Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients via an e-commerce platform.

This tech-driven approach to global expansion is a far cry from the Mad Men days of client-schmoozing and personal service. It also makes a change from selling out to a global marcoms group as a way to build an international presence.

Just like any online transaction, with Shackleton’s e-agency, you make your choices and press return. The new platform asks you to register, complete an advertising brief, and then sign a virtual contract. You can even make payments via PayPal, and don’t forget to rate your experience at the end.

Pablo Alzugaray, president and CEO of Shackleton, said: “Why not? It’s clear that the internet has gone beyond communications and embraced transactions. In addition, it’s fantastic when a notification suddenly pops up that starts off a job commissioned by someone in Sydney, Bariloche or Seattle, and everything can proceed in a simple and functional manner for both parties.”

David Ballester, creative director and director of digital innovation, said: “We wanted to design the simplest and most efficient website possible. And there came a point in the process where we realised that being truly efficient goes beyond the design. In the present day, on our website you can carry out a project with us from start to finish in a few steps and without leaving the site. Because we believe that seeing our work should be as simple as contracting it.”

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.