Technology
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Former Google heavyweights join marketing platform Ad-Lib
Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director.…
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New Gartner survey says UK marketers still optimistic – martech remains a muddle
UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent…
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Talon boosts Ada’s capabilities through Tamoco partnership
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a…
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Big Bayer Consumer Health win boosts MullenLowe
MullenLowe UK is the lead agency in a big win for the Interpublic-owned agency: a number of pharma giant Bayer’s…
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Massive tech conference Web Summit, offers a glimpse of marketing’s future
By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and…
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Social media is pants says new Grey Consulting report
Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less…
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Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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Sorrell’s S4Capital takes big leap forward with Silicon Valley digital specialist Firewood
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood,…
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