Social Media
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UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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New Commercial Arts wins broadband challenger CityFibre
New Commercial Arts has won CityFibre, a new kind of broadband wholesale supplier backed by some big players including Goldman…
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Can M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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Old ads don’t die, they get recycled as TikTok memes: ‘Dumb Ways to Die’ goes viral
In 2013, “Dumb ways to die” was the most awarded campaign in Cannes history, with five Grand Prix. In 2023,…
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WPP boosts ecommerce creds with Stripe deal
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic…
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Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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Start breeding again says Kraft Heinz as baby food market runs out of Italians
Here’s a call to action that should resonate with every red-blooded Italian: the birthrate is falling dramatically and so soon…
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