Social Media
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WPP doubles down on influencers with Obviously buy
WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of…
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Ocean Outdoor’s environmental ad fund to support 13 causes fighting climate change
As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance,…
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WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Tesco reshapes logo for Easter “giveaway”
Easter seems to be becoming a half-year sales event so it’s doubtless important, lots of small businesses in tourist destinations…
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House 337 and BlinkInk craft winning wake-up call for PETA
PETA (People for the Ethical Treatment of Animals) is back with a new campaign from House 337, abandoning its usual…
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WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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MSQ’s Brave Spark wins Trivento creative
UK marcoms group MSQ is in a rich vein of form with agencies across its diverse empire regularly picking up…
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