Research
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Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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Harbour Collective signs CRM partner Flourish
12-strong brand communications collective Harbour has signed new member Flourish as its dedicated CRM agency. Flourish’s clients have included Samsung,…
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Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs…
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UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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