Research
-
Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
Read More » -
The wonderful world of Mother: Trainline and Make My Money Matter
You sometimes muse about what exactly goes on in the collective imagination of Mother – an indisputable conclusion is the…
Read More » -
WPP’s Open X adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly.…
Read More » -
Tesco crafts a food love story for Eid
Tesco and BBH do multicultural, inclusive stuff better than most and it has a new campaign breaking to celebrate the…
Read More » -
W+K intrigues with philosophical new campaign for Leffe
Leffe is venturing into what some of us might recall as Stella Artois territory with a new “brand platform” from…
Read More » -
UK ad exports up a third to hit £15bn
Britain may be at the bottom of the productivity league and top of the inflation one but good old adverts…
Read More » -
Richard Parsons of True: give creative entrepreneurs a fighting chance
It’s official. We’ve narrowly missed falling into recession, with latest GDP figures revealing the UK economy grew by 0.1% in…
Read More » -
WPP’s creative agencies lag Publicis Groupe in billings stakes – and Chime
The Campaign/Nielsen annual billings tables still give the most reliable guide to agency fortunes (albeit partial because of digital) and…
Read More » -
Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre
Building on the success of DeepScreen®, spectacular 3D illusions which elevate out of home brand experiences, Ocean Outdoor has launched…
Read More »