Media
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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ITV’s streaming own goal could lead to takeover trouble
Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s…
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Cannes Lions bans Russians and Russian entries
Cannes Lions has banned Russian entries and delegates from the country from this year’s festival following the invasion of Ukraine.…
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CVC’s ekaterra tea giant launches global media review
CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra…
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Ukraine: it’s time for the ad holding groups to get off the Caviar Express
So far all we’ve had from the big ad holding companies on their response to the Russian invasion of Ukraine…
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Nielsen shows UK main media ad recovery – Amazon is top advertiser
Nielsen has released its adspend figures for 2021 although they’re still somewhat partial as the measurement company tries to get…
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Ukraine: Flock Associates asks advertisers what they’re planning for invader Russia
Should global advertisers present in Russia continue to advertise, or impose their own sanctions folowing the invasion of Ukraine? A…
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