Media
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MSQ poaches VMLY&R boss as co-head of Freemavens
MSQ insights and analytics consultancy Freemavens has poached VMLY&R Consulting lead Eleanor Lloyd-Malcolm (below) as co-MD. Lloyd-Malcolm will work alongside…
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Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Andy Murray sports brand Castore gets up close and personal in OOH campaign
Andy Murray enters the Wimbledon lists this week and his fans will be hoping the (oldish) body stands up –…
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Ocean Outdoor brings Wimbledon Experience to Out of Home with Vodafone
Selected tennis highlights will be shown in 13 UK cities. Ocean Outdoor will present live action from Wimbledon across its…
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Next 15 wins four-agency four-year BBC deal
Four Next 15 brands have won a four-year contract to join the BBC’s new Digital Design Services Framework following a…
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Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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Gus Nisbet of MassiveMusic: how generative AI can make – or mar – sound connection
Keeping up with the latest cutting-edge technology is part and parcel of being a tech ‘giant’. So it’s unsurprising when…
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