Media

New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market

Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is a million millions), the fastest growth in ten years according to US-based PQ Media’s latest Global Advertising & Marketing Revenue ...

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Another own goal for VW as it shoots down pesky hailstones

The search for business advantage goes into some strange places these days, in the case of Volkswagen in Mexico tampering with the weather. It’s had to suspend the automatic use of “hail cannons,” devices that send shock waves into the ...

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Martin unveils perky “herstory” lesson for Land O’Lakes

Dang, those gals are taking over everything. Land O’Lakes is a US member-owned agribusiness and a new campaign from The Martin Agency is hymning the 30 per cent of US farmers who are female. So they’ve re-written Old MacDonald had ...

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Sky kicks off biggest UK creative pitch of the year

Four agencies are reported to be pitching for Sky’s main brand advertising account: Brothers and Sisters which has worked on the business since the agency’s foundation, WCRS, Sky’s in-house creative unit and one other. It would be surprising if the ...

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McCann fends off the US Army one more time

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

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