Media

YouTube walks from one safety issue into another

What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next to ads, now it’s dodgy (and worse) comments on videos featuring children. Not usually adjacent to a brand. Clearly policing ...

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Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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Now MediaCom adds Vauxhall/Opel to PSA win

GroupM’s mighty MediaCom has been on a new business mission since losing the £2bn VW account to Omnicom’s PHD and now it’s added Vauxhall/Opel across Europe. General Motors’ Vauxhall/Opel was sold to France’s PSA Group (Peugeot and Citroen) this year ...

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NABS tries to tackle modern day misery in adland

Is adland a more misery-inducing location than it used to be? Most people would probably say yes, if only because – for those who survived a few years – recollections tend to be the good bits. But there’s also a ...

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Now Boz the Monster is revealed – It’s you Foreign..

There are the usual Christmas ads spoofs on YouTube but a bit listless this year – maybe this epoch in adland is coming to a close. Some people criticised John Lewis for scaring children with monsters under the bed. Imagine ...

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Google and Facebook eye Christmas ads bonanza

So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be down across the piece and it seems that the same has happened to Facebook shares (bigger numbers than YouTube in ...

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