Media

Sky focuses on armchair fans as adam&eve kicks off season

All ad agencies leap at the chance of doing a sports ad – especially football – but how do you make it different? Nike has trademarked (perhaps shouldn’t mention trademarks for Nike at the moment) glistening be-muscled gladiators, Adidas tries ...

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WPP in driving seat as Shell creates “agency of the future”

Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future” no less. On the face of it it looks pretty good for longstanding partner WPP with group companies VCCP, VCCP ...

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Embattled P&G misses targets but agency cull goes on

Consumer goods giant Procter & Gamble is in trouble. Fourth quarter revenue missed target narrowly ($16.5bn against $16.54bn as did sales growth (one per cent against 2.3 per cent). Net income was down a thumping 14.9 per cent to $1.89bn ...

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UK ad expenditure leaps in surprise Q1 – radio is the star

Um, what exactly is going on here? Some people say that advertising is divorced from reality and the latest UK ad expenditure figures might underline that view. According to the Advertising Association/WARC UK advertising scored its 19th consecutive quarter of ...

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Zuckerberg may face challenge as Facebook goes ex-growth

Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back ...

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