Media

WPP is heading nowhere says Sorrell in new attack

Sir Martin Sorrell (below) has had another pop at WPP in an interview with Financial News, saying people at WPP see their job as a “burden” these days and that the W in WPP seems to stand for Wunderman as ...

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Alastair MacCallum takes top post at Kinetic UK

Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest ...

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BBC tries the kick ass approach for Women’s World Cup

The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it ...

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Now AB InBev launches Draftline in-house agency

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work ...

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