Media
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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Is Accenture Song eyeing a deal for Omnicom’s creative agencies?
Cannes Lions is supposed to trigger deals – or put the seal on them at the Eden Roc – and…
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Lego global media goes to new Publicis One
All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends over $400m on media…
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Jeremy Clarkson’s Hawkstone ad that never ran (except here)
This is Jeremy Clarkson’s ad for his Hawkstone lager, torpedoed by the lawyers (he says) – for reasons which will…
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Hey Jude rescues a million marketing initiatives (and the UK pub trade)
Anyone who thinks football is just a game these days has been asleep. It’s the recurring centrepiece of a million…
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Don’t vote for us says Brave Spark for the Unheard Third party
Voting Counts, an organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The…
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Chris Hogg: still not spending on the open internet? Enjoy your race to the bottom
The utopian vision of the open internet as a realm for free speech and community-driven expression is under threat, and…
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Unison brings much-needed lively Labour note to General Election campaign
It’s been a pretty boring General Election campaign from an agency point of view, after all the Tories in particular…
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Mother debuts for Wall Street Journal by taking to the NYC streets
UK-based network Mother suffered a setback in the US last year when it lost Target but, in best Mother-ish style,…
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