Media

PHD set to land HSBC in another media coup for Omnicom

Omnicom’s PHD is reported to have won HSBC’s $400m global media account, displacing long-term incumbent WPP’s Mindshare. If so it’s a new headache for acting WPP COOs Mark Read and Andrew Scott, already dealing with numerous reviews including parts of ...

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BBC Creative stitches together a Russia World Cup epic

We sang the praises of craft in ads in a piece on creativity in the post-Sorrell world a while back and BBC Creative has shown it’s not a lost art in its epic trailer for the 2018 World Cup in ...

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Accenture peers into the future and it’s called a ‘cagency’

The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360 conference was Anatoly Roytman, Accenture Interactive’s big boss outside the US. Accenture is good at naming things and Roytman (below) ...

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MassiveMusic: sonic branding is relevant for B2B brands too

By Roscoe Williamson In the past, it may have seemed that sonic branding was the preserve of behemoth global B2C brands with a stratospheric above-the-line spend. A myriad of superstar sonic logos such as Intel Inside, McDonald’s and Audi all ...

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Gender stereotypes could finally be cause for complaint to the ASA

The Advertising Standards Authority can’t be accused of a knee-jerk response to the problem of gender stereotypes in ads. Last July it highlighted the issue in the “Depictions, Perceptions and Harm” report, and now, ten months later, it is launching ...

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Victoria Milligan rejoins agency business at Dentsu Aegis

Good to see Victoria Milligan returning to the media agency fold as marketing and communications director of Dentsu Aegis Network UK & Ireland. She is the widow of Sky sales boss Nick Milligan who died with their eight year old ...

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Video platform VidMob expands to London with You and Mr Jones as an investor

VidMob, which claims to be the the world’s leading video creation platform and works with Facebook, Instagram, Shapchat and Twitter among others, is expanding with a new london office and a new investor: David Jones’ brandtech company You & Mr ...

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