Media

Agency matchmaker AAR enters the innovation market

Veteran UK client/agency matchmaker the AAR (formerly Advertising Agency Register) is broadening its horizons with a new innovation practice aimed at helping companies find the right innovation partner be it an ad agency, management consultancy, start-up incubator or pureplay innovation ...

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Apple tops Prophet’s brand relevance index in UK and US

Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are ...

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The&Partnership lands Carlsberg’s US social media account

UK-based The&Partnership has made what looks like a big breakthrough in the US, winning Carlsberg Group’s social media account. Carlsberg’s brands include Carlsberg, Kronenbourg 1664, Grimbergen and Somersby. The assignment also includes ‘influencer’ campaigns, one of T&P’s specialities. T&P media ...

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New CEO Read backs WPP with (modest) share buy

Former WPP boss Sir Martin Sorrell is a big shareholder in WPP (about two per cent but there are a lot of shares) as he isn’t slow to remind us. Sorrell’s stake is worth around £300m, about a third less ...

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