Media

Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...

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WPP inches back to growth but revenue and profit both down

WPP, now helmed by CEO Mark Read, reported its first quarter of like-for-like growth since the first quarter of 2017 today, 0.7 per cent in the second quarter of 2018 making 0.3 per cent for the year so far. Hardly ...

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It’s Read for WPP – here are some of the challenges he faces

Mark Read being appointed as WPP’s successor to defenestrated CEO (and founder) Sir Martin Sorrell is a done deal it seems. WPP isn’t being drawn on the subject, saying it will need to inform the London Stock Exchange first but ...

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Lloyds’ ‘By your side’ complaint could change ad sanctions

The UK’s Advertising Standards Authority (ASA) is reported to be investigating Lloyds Bank’s ‘By your side’ ad slogan following a complaint by Keystone Law which is representing TV presenter Noel Edmonds in a dispute with the bank over the actions ...

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Can HP’s Lucio bring some mature judgement to Facebook?

Will Facebook improve with a grown-up on board? The Silicon Valley giant is famous for its “man-boys,” people who’ve become billionaires without experiencing much of what the rest of us might call real life. Its ever-growing number of “mis-steps” (there’s ...

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