Media

Global adspend to hit $600bn this year says IPG’s Magna

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...

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Digital maturity is behind UK’s continued ad spend growth

Brexit cannot wither us, it seems, as agency groups are forecasting healthy ad spend growth in the UK for 2019, even though it will be slightly slower than last year. GroupM says the UK will grow by 6.1 per cent ...

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Boys, boys: Sorrell tries to hijack Read’s WPP again

Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital. WPP AGMs seem positively soporific these days, compared to the good/bad old days of SMS. There isn’t even a shareholder ...

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M&C Saatchi and the7stars form new media agency MC7

M&C Saatchi and media agency the7stars are reported to be launching a new agency M&C7: “to help clients align their media and creative thinking.” M&C London CEO Giles Hedger and the7stars co-founder Jenny Biggam are in charge. Creative agencies have ...

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YouTube unveils its Cannes-to-Cannes high scoring ads

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging ...

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Leo Burnett Worldwide’s Top Tips for Cannes

Leo Burnett Worldwide has published its 32nd annual Cannes Lions Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, ...

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Roy Jeans: how the ad industry actively underpins “surveillance capitalism”

In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. ...

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