Media

Now Johnson & Johnson cuts back and Omnicom and WPP line-up takes the strain

Adweek reports that troubled FMCG giant Johnson & Johnson (it’s facing a barrage of health-related lawsuits among other issues) is slashing its ad budget after setting up a new structure involving bespoke units from Omnicom and WPP. J&J used to ...

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Halifax debuts new ScreenX “surround you” cinema ads

Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of ...

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Talon Outdoor launches new OOH AdTech platforms

Leading independent Out of Home agency Talon Outdoor has launched two new AdTech platforms. Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, ...

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Oh dear, now it’s VAR with ads on

We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...

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PHD’s Mike Cooper takes new top role at Omnicom Media

PHD Worldwide CEO Mike Cooper (below), a Brit, has taken a big step up at Omnicom – becoming group CEO of Omnicom Media Group, APAC and EMEA. This is presumably the reward for a stellar period at PHD in which ...

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Sorrell’s S4 Capital is growing fast

Sir Martin Sorrell’s new S4 has reported revenue up 38 per cent to £40.9m and gross profit up 37 per cent to £32.8m in Q1 2019, a pretty staggering performance since the business only started a year ago following his ...

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W+K Amsterdam’s anti-plastic effort for Corona lays down marker in Out of Home awards stakes

Corona and Wieden+Kennedy Amsterdam won FEPE International’s classic creative award at this week’s Congress in Dubai (trade body FEPE, now in the process of renaming itself World Out of Home Organization, divides posters into classic and digital.) The sculpture, created ...

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Out of Home should target world number two says Decaux

To Dubai for the 60th Annual Congress of FEPE International, an extraordinary event with over 400 delegates that brings together the burgeoning worldwide Out of Home industry and, among other things, tests the stamina of even the most accomplished hotel ...

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