Media
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Adam&eveDDB sets out to bust Paralympics myths
DEI has certainly had a big effect on sport, women’s football and women football commentators now enjoy a much higher…
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Alzheimer’s Society takes over entire town with UK’s biggest hyper local OOH campaign
The campaign for Dementia Action Week begins in Blackpool and features 75 unique contextual executions by New Commercial Arts across…
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Publicis doubles down on DEI/ESG agenda with LaFond-Dufour from McCann
Lots of companies may be frantically backtracking on DEI (it costs money strangely enough) but Publicis Groupe is doubling down…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Is creativity really making a comeback? MACMA from David, Habitat from NCA, Labour Party
After a few years of grinding purpose is (some) advertising becoming fun and engaging? Even on serious topics? One such…
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Smile goes from McDonald’s as it supports kids’ mental health
McDonald’s is marking Mental Health Awareness Week with an integrated campaign – ‘The Meal’ – that removes its famous smile…
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Sound specialists pick winning election tunes for Sunak and Starmer
Could choosing the right soundtrack help to decide who is going to be next British PM? With a General Election…
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Former Kinetic boss MacCallum joins Miroma Founders Network
Former Kinetic UK CEO Ali MacCallum has resurfaced as MD of Miroma Founders Network (MFN), a joint venture between Miroma…
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