Media
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Tom Denford and David Indo of ID Comms: transparency and the American media agency.
In this week’s #mediasnack, Tom Denford and David Indo from ID Comms look at the key issues in media, including…
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Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike
Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’…
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Ciesco: adland deals up in 2015 as new buyers emerge
London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in…
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Lucky Generals’ Pot Noodles campaign spawns music channel with ‘Winner’ from Raylo
Who’d ‘a thought it? Pot Noodles are becoming cool. Unilever’s archetypal convenience food for slackers has been running a campaign…
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A taxing business: Google, Apple, Facebook and their ever-ingenious bean counters
Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn,…
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R3 Worldwide: McCann, Mindshare and WPP head global new business league
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New…
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US agencies and advertisers fall out over media rebates even before inquiry is complete
There’s an old phrase ‘Get your retaliation in first.’ Some say it originated with the British Lions rugby team in…
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Tom Denford and David Indo at ID Comms: how investors view media and Publicis Groupe’s reorganisation
The latest #MediaSnack revisits the ongoing changes at Publicis Groupe. A key US analyst has recommended the stock as a…
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WPP’s MediaCom wins out in global Sony media review
Sony’s global media review – involving up to $3bn of media annually across Sony Pictures, Sony Electronics, Sony Mobile Communications,…
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