Tom Denford and David Indo at ID Comms: how investors view media and Publicis Groupe’s reorganisation

The latest #MediaSnack revisits the ongoing changes at Publicis Groupe.

A key US analyst has recommended the stock as a buy and ID Comms recently took lunch with institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London.

Both events highlighted the focus on Publicis Groupe, its restructure and its ability to reverse recent fortunes and find organic growth and grow margins.

It also looks at news that ITV, the UK’s largest terrestrial broadcaster has started an investigation into one of the UK’s largest media buying agencies (Dentsu-Aegis Network) for failing to meet trading commitments. The suggestion is that ITV thinks the agency didn’t spend enough of its clients’ money with them.

We discuss the merits and challenges with these kinds of big agency trading deals and wonder what the real benefit might be to brands when they seem to fail with increasingly regularity.

Finally, #MediaSnack looks at the poor quality of agency marketing collateral and what might be done to improve it.

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