Tom Denford and David Indo of ID Comms: transparency and the American media agency.

In this week’s #mediasnack, Tom Denford and David Indo from ID Comms look at the key issues in media, including the release of transparency guidelines by America’s 4As, the Sony media review and Facebook’s advertising appeal.

Tom and David address the fallout from the 4As’ release of new transparency guidelines. They highlight the elements of these guidelines that will result in less not more transparency and the damage that’s been done to the relationship between advertisers and agencies.

Sony launched a big media review back in 2015. It’s just come to an end but there hasn’t been any dramatic consolidation. Tom and David ask who won and who lost.

Finally they discuss the latest results from Facebook and what it says about the company’s ability to produce a compelling offer for brands and agencies.

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