Media
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JWT’s Florence Lujani: why Twitter needs more than 23 characters to reverse its fortunes
In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity…
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Lucky Generals targets Keith Weed for Radiocentre
Lucky Generals has launched a new radio campaign, aimed directly at individual marketers, in a bid to persuade them to…
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Dentsu warns of slower 2016 as Aegis growth stutters
Dentsu, the owner of Aegis and Mcgarrybowen as well as its operations in Japan) has reported gross profit growth of…
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Tom Denford and David Indo from ID Comms: Is this he most hated man in media?
On this week’s #MediaSnack Tom and David look at breaking news that drinks giant Diageo has launched the first ‘mega-pitch’…
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Havas CEO Yannick Bolloré joins father Vincent at French media giant Vivendi
Life’s never dull with a Bolloré or three around and now Vincent Bolloré has tightened his grip on French media…
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Now Diageo reviews £1.6bn global media
Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for…
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Three rival specialist agencies form new out of home global platform Smart Alliance
What we now call out of home has arguably been the best performing media sector after digital in recent years…
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It’s only May but Leicester City is our Brand of the Year
We haven’t made a habit of awarding a Brand of the Year but there’s no doubt which one it should…
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Campaign hymns a ‘new breed’ of something or other in relaunch campaign from adam&eveDDB
Is there a campaign for the preservation of silos? There ought to be one as the poor things – defined…
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