Media

It’s finally here, Facebook’s magic book for creatives

It looks a bit mundane actually but Facebook’s eagerly-awaited new site to entice creatives is finally with us. Facebook-studio.com is full of handy hints and examples about how to provide creativity to reach the social network site’s 500m and rising ...

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Now Walmart moves into Silicon Valley by buying social media company Kosmix

Walmart, the world’s biggest retailer, seems to be serious about this online business, buying social media specialist Kosmix as the foundation of a new Silicon Valley-based operation @WalmartLabs. Kosmix filters and organises material for social media for individual users so ...

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UK marketers cut first quarter 2011 budgets on slowdown fears

British companies cut their marketing budgets in the first quarter of 2011, for a second consecutive quarter, over fears that public spending cuts and rising inflation would dent the economy. The survey of around 300 British-based companies for the IPA/BDO ...

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Matthew Freud seals £40m buy-back deal from Publicis – but what’s the restless PR maven going to do next?

Well that’s the obvious question isn’t it? Matthew Freud has just forked out about £40m to buy back Publicis Groupe’s 50.1 per cent stake in his UK PR firm Freud Communications (the second time he’s extricated himself from a marcoms ...

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Why YouTube holds the key to Google’s growth

Google is still coining money (latest quarterly profit is $2.3bn on sales of $8.6bn) but the company is searching harder than ever for new sources of revenue. This coincides with the return to the firm of co-founder Larry Page as ...

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UK PM David Cameron’s all over the place, send for a spin doctor!

He’s just acquired another one of course in former BBC producer Craig Oliver but the consensus (and it’s early days so far) is that Oliver is useless. More noted for the array of technology he carries with him than any ...

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Havas signs global Facebook ad deal with Blinq

The pace seems to be picking up at Havas since Euro RSCG’s David Jones was appointed CEO and its latest move is to sign a deal with Facebook ads tool provider Blinq Media. It doesn’t look like this is an ...

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Amazon takes on Apple and Google with ads on new Kindle

Amazon’s new Kindle book reader, due to start shipping in the US in May, will feature full screen screensaver ads and banner ads at the bottom of pages. The new Kindle at $114 will be $25 cheaper than the current ...

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