Media
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4Creative’s new Paralympics ‘Superhumans’ is a medal winner – but which colour?
Channel 4’s series of ‘Superhumans’ ads for the Paralympics has deservedly won a hatful of awards over the years and…
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IPA Bellwether predicts post-Brexit doom and gloom
The IPA’s latest quarterly Bellwether Report predicts a rapid slowdown in UK ad expenditure as a result of the Brexit…
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New style Publicis tightens hold on Walmart
Is Publicis Groupe’s new “Power of One” – or POO as it’s becoming known in the trade – beginning to…
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Social Circle reveals UK’s rising social media influencers
Social media influencer platform Social Circle is launching what it calls a “bespoke cost per engagement model” to help advertisers…
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Maxus opens tech-based outpost in Scotland
WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left),…
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RKCR/Y&R animates the rain forest for the BBC’s Rio Olympics spectacular
The Rio Olympics is coming next month – well it probably is if it’s all finished, mosquitos allowing of course…
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Tom Denford and David Indo from ID Comms: brands preparing 2017 media pitches
On this week’s #MediaSnack Tom and David provide an update on the 2016 media agency pitch market. After a busy…
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IKEA pits Aegis against GroupM in new global media deal
IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM…
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WPP boosts European data business with Conexance buy
WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a…
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