Media

Why will no-one tell the truth about News of the World phone hacking?

Well they just won’t will they? Here’s Roy Greenslade’s account from the Guardian today and he knows whereof he speaks because he used to be a senior editorial executive on the Sun (also, like the News of the World owned ...

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Mediacom battles on with branded entertainment

Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: ...

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Twitter frets over the impact of more Sponsored Tweets

Twitter is a media phenomenon but, as its predecessor in many ways Facebook has also found, the business of turning zillions of users into money is far from straightforward. A site called Digital D has unearthed a Twitter memo indicating ...

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Blow for Freud Communications as Best Buy seeks PR repitch after just a year

Giant US electrical retailer Best Buy’s foray into the UK has not been an unalloyed success with the company cutting back its planned store expansion to concentrate on online sales. The UK launch is a joint venture with Carphone Warehouse ...

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Who wants to sponsor great British tennis hope Andy Murray?

Well there’s a vacancy apparently as ‘team Murray”, the gang of acolytes who surround GB’s latest frustrating tennis player, have ended their deal with Highland Spring mineral water and are looking for something a bit more prestigious and lucrative. Murray ...

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Digital posters recovery leads booming UK outdoor media sector

Posters have come a long way since paper, glue and a wooden frame was all you needed to be an outdoor media owner. In the UK at any rate the outdoor media sector is booming, led by so-called digital outdoor, ...

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