Tom Denford and David Indo from ID Comms: brands preparing 2017 media pitches

On this week’s #MediaSnack Tom and David provide an update on the 2016 media agency pitch market. After a busy 2015 this year has been a little quieter so far.

With the ANA #RebateGate report and Brexit confirmed, we expect more brands to be preparing to launch media agency pitches in Q4’16 or Q1’17.

Next, they look at some highly charged accusations by Sir Martin Sorrell, CEO of WPP. His target is ‘media auditor’ Ebiquity and its contract compliance division Firm Decisions. Sir Martin’s accusation is that there is a conflict of interests but as a client of WPP, Ebiquity or Firm Decisions you’d be right to be growing a little impatient and wondering why these smart companies can’t collaborate their resources to tackle marketers’ many challenges.

Finally, Tom and David discuss the launch of “Digital/McKinsey”. It’s another step into the agency domain and represents a blow to the ambitions of any agency groups to become the go-to for digital transformation.


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