Media
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New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a…
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Marc Schader of Havas Media: the five trends shaping mobile
The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile…
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Samsung drops the ball in phone safety ad blitz
Talk about shutting the stable door after the horse has bolted… Samsung blitzed the Oscars ceremony (you know, the one…
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Is the app revolution finally running out of gas?
Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone…
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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
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L’Oreal and Prince’s Trust forge winning team in new McCann “All Worth It” campaign
Say what you like about Prince Charles (and sometimes we do) his Prince’s Trust does heaps of good work and…
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Cadillac cries crocodile tears over Trump at the Oscars
Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad…
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Did WPP’s Sorrell intervene in Kraft bid for Unilever?
Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes…
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Nike challenges cultural conventions with brave new film about Muslim female athletes
We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely. But is it…
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