Media
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£750m wasted on UK mobile ads says new report
Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads…
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Adam Crozier departure is seven year hitch for ITV
ITV CEO Adam Crozier is leaving the company, rather sooner than expected, which leaves the UK’s two biggest ad-funded commercial…
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Tom Denford and David Indo from ID Comms: can MENA lead media’s data revolution?
On this week’s #mediasnack Tom and David discuss the media challenges and solutions of the Middle East. David was fresh…
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IBM and Salesforce team to create giant AI CRM offer
Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of…
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Has adam&eve taken on the unsellable with Sky Sports?
Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge…
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IPA president Golding launches machine-friendly ad agenda
New IPA president Sarah Golding, CEO of CHI & Partners (below), has pledged to maximise the potential of automation and…
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Naked’s Collin teams with old pal Wilkins at Karmarama
Karmarama has been wielding its cheque book on staff recently – or rather Accenture Interactive’s since it sold to the…
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David Wheldon: why we need to rebuild trust across the industry to connect with consumers
By David Wheldon, World Federation of Advertisers (WFA) president and CMO of Royal Bank of Scotland. Marketers could be…
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Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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